For Immediate Release
May 29, 2023
NFL Canada Launches NFL Forward Pass in Partnership with Football Ontario
This initiative will bring the sport to local communities to help foster the love of football and bring excitement around the game, encouraging youth involvement.
Hamilton, Ontario – NFL Canada has launched a new community initiative, NFL Forward Pass, to support and amplify football culture in Canada. The initiative will see its first series of programming in partnership with Football Ontario.
As part of a shared goal to grow, develop and improve the game of football across the country, NFL Canada will support Football Ontario programming with engaging fan experiences including games like pass accuracy, a vertical jump, corn hole, and photo opportunities like making your own digital playing card. NFL prizing and swag will be available for participants.
“We are excited to bring this new programming, made just for Canadian youth, to the market to help invigorate the passion of local fans and bring to life experiences that only the NFL can deliver,” said David Thomson, Managing Director of NFL Canada. “Football Ontario and NFL Canada have a shared vision around engaging and inspiring more young people to play or be a part of the sport, which is essential to the growth of the game in Canada. We look forward to expanding NFL Forward Pass nationally in the years ahead.”
All team players on the day will receive an NFL kit including swag like a water bottle, gloves, towel and Wilson football. In addition, NFL Canada is also making a $25,000 donation to Football Ontario’s new 50/50 mega raffle, which will support programs across the province.
“By bringing the thrill of the NFL directly to our local communities, we’re not just cultivating skills and love for the game, we’re building a shared spirit of community, teamwork, and football for all that extends far beyond the field,” said Aaron Geisler, Executive Director of Football Ontario. “This new partnership fosters connection between sports stakeholders and communities. We’re excited for what lies ahead and are confident that this initiative will continue to grow the Canadian football landscape, providing unprecedented opportunities for our youth to engage, learn, and grow with the sport we all love.”
NFL Forward Pass will activate at four local Football Ontario programs through May/June, including tackle football with the Ontario Summer Football League (OSFL) and the NCAFA Provincial Flag Championship. The first event took place this past Saturday in Etobicoke. They will have a presence at these remaining Football Ontario events:
- June 10th at David Suzuki Secondary in Peel (OSFL Tackle)
- June 17th at Birchmount Stadium in Scarborough (OSFL Tackle)
- June 24/25 at Ben Franklin Park in Ottawa (NCAFA Flag Championship)
To learn more and get the latest updates on programming, follow @nflcanada on Instagram.
For more images from Saturday’s launch, view here.
About the National Football League
The National Football League is North America’s most popular professional sports league, comprised of 32 teams that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong community clubs.
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ABOUT FOOTBALL ONTARIO: Football Ontario is the sanctioned provincial governing body for football in Ontario, through its focus on transparency, growth, alignment and excellence, is engaged in providing football opportunities for all of Ontario. Football Ontario is driven by a commitment to deliver football programming, opportunities and re