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Mission and Mandates

Football for all.

Football Ontario is the provincial governing body for amateur football in Ontario. Our mission: football for all through leadership, promotion and access to inclusive programming.

+230%growth in total participation since 2022
$3M+reinvested back into the Ontario football community
2×our 2026–2030 goal: double total participation

Our momentum

Participation has more than tripled since 2022. The 2026–2030 plan sets out to double it again.

Total participation

2022Starting point
Today+230% since 2022
2030 goalDouble today’s participation

Bars show relative scale. Source: Football Ontario Strategic Plan 2026–2030.

The road so far, and ahead

2022–2025StabilizationSafety and governance rebuilt. Record growth. Over $3M reinvested in Ontario football.
2026A new planThe 2026–2030 Strategic Plan launches: grassroots, provincial and national pillars.
2028Olympic momentFlag football makes its Olympic debut at LA28, a chance to introduce a new generation to the game.
2030Football for allParticipation doubled, football in every school and the most accessible system in Canadian football.
Youth flag football quarterback throwing a passTeam Ontario player making a tackle against SaskatchewanBoys flag football players running with the ballTeam Ontario players celebrating with a championship banner

Who we are

Mission

Football for all through leadership, promotion and access to inclusive programming.

Vision

Establish the most innovative and accessible system in Canadian football.

From a first flag pull to a Team Ontario jersey.

Our plan connects every stage of the game: community programs, schools, provincial competition and the national stage.

Where we’re going: 2026–2030

Our 2026–2030 Strategic Plan builds on a 2022–2025 cycle focused on safety and governance. Three pillars hold up our vision, built on the foundation of our six values.

Our visionThe most innovative and accessible system in Canadian football
IPillar 1 · Grassroots
Girls flag football team huddling at the provincial championships

In Ontario communities

Make the first step into football safe, fun and memorable, and keep players in the game.

  • Double total participation
  • A safe, fun and memorable entry point
  • Systems built around member engagement and satisfaction
  • A plan to increase retention
  • Sustainable grassroots programming
IIPillar 2 · Provincial
Football Ontario women and girls team photo with the We Are Football Ontario banner

Across Ontario

One aligned football system, from schools to Team Ontario.

  • Football in every school
  • Integrate provincial stakeholders
  • Align the provincial calendar with Long-Term Athlete Development best practice
  • Data-driven decisions, using registration trends
  • Grow and diversify revenue, and increase staff capacity
  • Scout underrepresented regions for a diverse Team Ontario
IIIPillar 3 · National
Ontario U14 female flag team with their national championship banner

Across Canada

Lead best practice and set the standard for high performance.

  • Host national and international events
  • Share best practice and innovation
  • Advocate for football in multi-sport games
  • Use flag football’s Olympic moment to promote the sport
  • Set the standard for high-performance excellence
Our foundation: six values

LeadershipRespecting people, places and the jersey.
WellnessPhysical, mental and emotional well-being for all.
AlignmentMoving the football community toward one vision.
CommunityProductive, meaningful conversations.
InclusionGreater access to opportunities.
ExcellenceA higher standard of delivery, development and performance.

How we’ll get there

Three priorities turn the pillars into action.

1

Greater access

Football programming in every school, accessible flag football with municipalities and parks, Olympic-year campaigns to introduce youth to the game, and more coaching and officiating clinics.

2

Increased retention

A Coaches Hub for shared knowledge and pathways, more officials in underserved regions, data-driven retention strategies, Safe Sport practices followed everywhere, and aligned calendars with multi-sport partners.

3

Sustainable practice

Partnerships that reduce barriers to play, diverse playing spaces for flag football, and stronger, more diverse revenue to reinvest in the game.

Every level of the game

One provincial body, many ways to play.

For members

Part of the Football Ontario family

Leagues, associations, coaches, officials, athletes and parents: here’s where to start.

For partners

Grow the game with us

Partner with a sport in a growth cycle: participation up 230% since 2022, a plan to double it, programming in schools and communities across Ontario, and flag football heading to the Olympic stage.

Football for all. Read the full 2026–2030 Strategic Plan, or get in touch with the Football Ontario office.

← About Football Ontario

Last reviewed: October 2026